These 15 eternal truths will help guarantee your success in any business endeavours you undertake.

Eternal Truth #1
The Jedi Warrior, Yoda said, “Try not! Do or do not. There is no try.” Every business begins with a decision. Success comes from the determination to make that decision right.

Eternal Truth #2
If it’s work it won’t make you rich. Richard Branson says, “I don’t think of work as work and play as play. It’s all living.”

Eternal Truth #3
True entrepreneurs learn from their mistakes and move on. A number of very successful people have been bankrupt at one point of another. This leads to the next point…

Eternal Truth #4
It’s how you deal with failure which will decide whether you ever get the chance to deal with success. Remember there is no failure only feedback.

Eternal Truth #5
You can’t trust your own judgement. Test, test, test! You don’t reinvent the wheel every time you get into the car so don’t expect to do it with marketing. Track the success of each marketing strategy to see what produces results and what doesn’t.

Eternal Truth #6
Live by price – Die by Price. Find a way to create exclusivity and to project an image of more demand than supply.

Eternal Truth #7
Be prepared – Some people do Judge a book by its cover. It’s a fact of life.

Eternal Truth #8
No one will ever be a bigger expert on your business than you.

Eternal Truth #9
Being willing to do whatever it takes is more important than knowing everything about how to do it.

Eternal Truth #10
The Ability to win is easily transferred from one business to another

Eternal Truth #11
Talk is cheap until you get a lawyer

Eternal Truth #12
No one will ever care about your business as much as you do

Eternal Truth #13
Cashflow is King. You must increase leverage and sales while reducing and controlling expenses.

Eternal Truth #14
If you can’t make money without money, you probably can’t make money with money.

Eternal Truth #15
There is never enough time – or any other resource! Entrepreneurs learn to work with that they’ve got.

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